Brella - How to
Brella - How to use the networking app
Why sponsor a virtual event
Be seen and stay front of mind with key industry decision makers
Meet and network – we will provide the platform for face to face connections with senior decision makers through our AI powered smart matchmaking tool
Be heard – distribute intelligence and content through your virtual booth
Expanded reach – It is easier for delegates to hop onto a computer than travel to an event. With this in mind we are seeing more delegates attend from single institutions and in some cases, the audience is made up of 75% of delegates who have not attended one of our in person event before – guaranteeing that you will meet new leads and contacts
AI Powered Matchmaking
Brella includes an AI powered matchmaking tool that uses a smart algorithm to search attendees and suggest delegates that you will want to meet and who will want to meet you based on a shared set of interests (see the How to Guide for more details on how this works)
On signing into Brella for the event, delegates will select their key interests and objectives for attending the event from a set list
Brella will then recommend the most useful connections for you to review and send meeting requests to
You are also able to filter and search the entire delegate database to search out the most relevant leads for your business
How to attract people to your virtual booth
As with matchmaking and as at a face to face event it is key that you think about ways to attract to people to your booth;
The ability to download and receive unique insight and intelligence through a whitepaper or presentation
A coffee voucher or other giveaway that they can claim next time they are out and can ideally be sent electronically
People available to answer questions via the live chat at all times (or at designated times if you would prefer)
Keynote presentations, panels etc for the event will be delivered via live stream and on demand.
Live stream content will have the ability for delegates to ask questions via text and interact with the speaker.
Polls and smaller interactive briefings will also be run.
Access to content will be through the agenda page within Brella.
Reporting and Analytics
If you have a booth, post event you are sent a list of details of all delegates and their contact details (name, company, job title, email) who clicked on your booth
If you were part of a sponsored content session, post event, you will be sent a list of all attendees who watched your session (name, company, job title, email)
Full attendee list as per usual physical event (name, company, job title, address)
Which browsers do Brella support
Google Chrome, Mozilla Firefox, Safari, and Edge.
Please note that 1-1 meeting functionality will be extremely limited on Internet Explorer
When should I log into Brella
As soon as the platform opens
How do I log in to Brella
You will be sent an email with a link and unique log in code 3- 5 days before the start of the event
Do I need to log in with my unique code each day
No, you only need to log in on the first day
Can I share my log in code
No, this is unique to you
If I have a virtual sponsor booth, who sets this up
We will set this up for you. We will send you a list of requirements and ask you to send them through to us ASAP
How many people should be on my virtual booth
You can have as many representatives as you like and we would suggest that one is always watching the live chat (if you have it activated), so they can respond when questions are asked.
Will I get meeting reminders
Yes, these will be sent to your Brella account and if you add the meeting to your outlook (or other diaries), meeting reminders will pop up as normal.